Blog Post Samples

Why It Works

When you hear the phrase "blog post," I'm guessing it doesn't make you jump with excitement.

It's also become synonymous with "article" which sounds even more like something that would put you to sleep.

You might also think that if you read a halfway decent blog post about something you actually care about, you'd stay wide awake.

And you're mostly correct.

But does a blog post have to be about something the reader cares about?

Do you have to pander to a tiny, specific audience without stepping an inch out of the bounds?

Well it certainly helps to write relevant content, but it's not always the most important thing.

Still reading? It's probably because I write like I speak.

I'm not throwing around the biggest words I can find off the internet because nobody responds to that.

Sure, sometimes you gotta throw grammar out the window, but when you're competing for attention spans, anything goes.

And that's the key right there: if you write like you speak, the post becomes more relatable.

If you write like you speak, the post becomes more personable.

And that, my friends, is exactly why it works.