MoveActive Spec Ad

A more relevant phrase could be used instead of "preppy statement."

It is not as personable or conversational as it could be.

The headline should be more focused on a call to action given its proximity to the "Shop Now" button.

Simply listing the full, official product name is bland and uninspiring.

The copy is uninteresting to an audience that's unfamiliar with your brand.

It doesn't tell the reader specifically how the product can benefit them, especially when the primary ad text is lacking in this regard as well.

I presented the reader with the unique possibility of "workout socks" and their potential, particularly because it's a lesser known product and concept.

I emphasized the idea that these socks can change the way the reader does his/her workouts.

I made an attempt to peak their curiosity in order to get them to take action rather than simply creating a problem and selling the solution.

I attempted to persuade the reader to take action using a direct and imperative tone.

I included the use of a recognizable idiom to boost the effect.

I wrote more engaging copy that still maintains its conciseness.

I told the reader what the product can do for them.

Complements the ad image.

Builds awareness and correlation in the reader's mind with the inclusion of the brand name.